Business Resources | We Go Otsego
Business Resources

Tools to Help Your Business Thrive

Curated resources to keep our Otsego County tourism partners informed, inspired, and ahead of the curve.

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Webinar
~60 min

The Year in Review & The Year Ahead 2025

Trends reshaping travel — from traveler loyalty and AI-powered travel tech to the luxury travel segment.

Traveler Loyalty AI & Travel Luxury Travel
Miles Partnership • Phocuswright
Article
~8 min

ChatGPT Ads Are Coming — Here's How to Prepare

What AI-powered ads mean for tourism businesses and how to maintain your competitive edge as search evolves.

AI Search Digital Advertising Brand Visibility
Scrunch
Webinar
~45 min

Google Posts 101: A Virtual Interactive Workshop

Maximize your Google Business Profile posts to improve local visibility and connect with more visitors.

Google Business Local SEO Free Training
Google
Industry Report
~12 min

Why Live Experiences & Events Matter More Than Ever

The rising value of in-person events, industry segmentation, and the commercial impact of generative AI.

Live Events Market Trends Generative AI
Informa
Guide
~16 min

7 Ways to Optimize Your Pages for AI Search Engines

Actionable strategies to make sure your content gets surfaced by ChatGPT, Perplexity, and Google AI.

AI Search SEO Strategy Content Marketing
ClickFunnels
Guide
~15 min

13 SEO Tips to Boost Your Search Visibility

Practical SEO best practices — targeting the right keywords, building authority, and optimizing for AI-generated answers.

SEO Best Practices Search Visibility AI Search
Semrush
✦ Grant Opportunities
Foundation Grant

CFOC Spring 2026 Awards Cycle Now Open

The Community Foundation of Otsego County has opened its Spring 2026 awards cycle. Local nonprofits and community organizations are encouraged to apply for grant funding across multiple focus areas.

Deadline: May 15, 2026
View Grant Details
Visitor Insights
Data & Analytics

All Star Village Visitor Journey Report

Explore where All Star Village visitors come from and where else they go within Otsego County. This interactive Zartico report maps cross-visitation patterns to help you understand visitor behavior at the destination level.

View Interactive Report
✦ Partner Program

The Otsego County Partner Program: Built for 2026

We're Destination Marketing Corp, and community partnership is in our DNA. Our website is free for all local businesses to join, but the real magic happens when you invest in us so we can invest in you.

This year we're partnering with Sparkloft, a creative agency that turns destinations into stories people actually want to share. They've helped tourism boards across the country break through the noise with bold campaigns, smart targeting, and creative that doesn't look like every other tourism ad out there.

Learn More About the 2026 Partner Program

Have a Resource to Share?

Know of a great tool, webinar, or guide that could help our tourism community? We'd love to hear from you.

Get in Touch